Moving Image - ITV2 Ident

In the moving image brief their was four different briefs to chose from.  We had to work as apart of a team to create an animation.  There was an ITV2 ident brief a, new radio station, an animation with black hole as a starting point and we could rework a different brief, from our previous project, Branding, 

I paired up with two friends and we decided to recreate the dancing itv2 ident, but instead of using people, just use footsteps.  After having thought of how to create the piece we decided that stop frame would work and that the music would be important aspect to the final piece.  We wanted music with a good beat but no lyrics.

Week 1

With little time spent on thinking of other ideas, we went straight for our first idea and took some test shots.  We used the green colour form the original itv2 logo as the background and used white feet to dance them about the board taking photos after every movement of the feet.  We then used imovie to place the sequence together and add music to create an animatic.  An animatic is a short presentation of your idea using music, to present your idea to the client etc.  After using the green background it was difficult to see the white feet so we decided that we would use a white background and green feet and reproduced the test shots and this worked and looked better than the fist attempt.

Week 2

 

We decided that the animation had no narrative, and narrative is important within any moving image project so we decided to incorporate dancing moves within the ident.  After