Moving Image - ITV2 Ident

In the moving image brief their was four different briefs to chose from.  We had to work as apart of a team to create an animation.  There was an ITV2 ident brief a, new radio station, an animation with black hole as a starting point and we could rework a different brief, from our previous project, Branding, 

I paired up with two friends and we decided to recreate the dancing itv2 ident, but instead of using people, just use footsteps.  After having thought of how to create the piece we decided that stop frame would work and that the music would be important aspect to the final piece.  We wanted music with a good beat but no lyrics.

Week 1

With little time spent on thinking of other ideas, we went straight for our first idea and took some test shots.  We used the green colour form the original itv2 logo as the background and used white feet to dance them about the board taking photos after every movement of the feet.  We then used imovie to place the sequence together and add music to create an animatic.  An animatic is a short presentation of your idea using music, to present your idea to the client etc.  After using the green background it was difficult to see the white feet so we decided that we would use a white background and green feet and reproduced the test shots and this worked and looked better than the fist attempt.

Week 2

 

We decided that the animation had no narrative, and narrative is important within any moving image project so we decided to incorporate dancing moves within the ident.  After 

Editorial illustrations

This brief was about image making. There was four different briefs to chose from and as I have never chose to do editorial illustrations before I decided that I would give it ago.  Not wanting to be an illustrator, I found this brief quite challenging for my skills.  I learnt that illustration is about story telling and you can use anything to create the narrative behind the design.  We was given a few different texts to illustrate and after reading them all i decided that the one about x-ray specs would be very fun to illustrate.  

Week 1 

I started by doodling alot of ideas down on paper, after pictionary day in the studio. I used pencil and pen to create fast ideas.  I then used different materials such as paint, inks, etc to come up with ideas for x ray goggles.  After doing some research I found some inferred images that had black backgrounds and vibrant colours of pink, green, blue, red, yellow and orange and I wanted to create images that look like this.  I had ideas of x-ray machines Skulls, radio waves/tower and eyes.  I did alot of experiments and scanned them in and manipulated them.

Week 2 

I then thought of the magazine I would be pitching for and that was the New Scientist magazine.  I wanted to create radio waves so using pen and paint I created a few swirling movements and scanned them in and added different colour of brush layers on photoshop.  I did the goggles in the same way as for the front cover I wanted the goggles to be in the middle and the radio waves at the side.  Inside I wanted the goggles to be as though the reader is wearing them and the text would be in the googles.  I found some skiing mask goggles that would look good drawn so I used them.

Week 3 

After the tutorial last week, my drawings had to be more hand crafted.  So for the radio waves I decided that moving a torch in a black room whilst taking images of it on a slow shutter speed would produce lines and make glowing movements that could act like radio waves.  I placed them into photoshop and overlapped them to create radio waves.  I was pleased with the final outcome of the radio waves.  Inside i decided to draw an eye leading to radio waves to the goggles to more radio waves and a radio tower.  This would go straight across the double page spread meaning the goggles would be in half across the page and so big enough to fill the writing inside them.  The goggles where produced in the same way and i kept the colour scheme of the inferred images over the goggles.  Overall I am slightly pleased with the performance of my illustrations however I feel I need more ideas to make the most out of this brief.  After this brief i felt illustration is my weakest element for my career.

Term 2_Week 7

Today we was given a new three week brief about typography and publishing. There was four different briefs within this area of Graphic Design.

I chose the BLAD ( Book Layout & Design ) brief in which we had to design a book named the "The visual language of Typography."  We had to design the front and back cover, a contents page and three double page spreads inside the book.  We had to produce a dummy using our choice of paper stock that is suited to the publication. 

This book would have been published by Laurence King, therefore needs to be a high quality standard.  

The audience is students and graphic designers of today, so between 17 and 30 year olds.

Week 1 

During this week I researched more about typography from my Level One studies. To understand the Visual Language of typography, I first looked at what typography is and looked in many different books and the internet.  I asked myself several questions, What is Typography? Where can it be seen? Why is it there?When does it need to be legible? When doesn't it?

I then looked into the different styles of typefaces and font families and also looked at the terminology of typography such as x-height, leading and kerning as these are important characteristics to type.

Week 2 

During this week I decided that I need to have some categories so that I can answer the brief with my three double page spreads and allow myself and the reader to understand the visual language of the typography.  I found out that type can be placed into BLOCK, GOTHIC, ROMAN and SCRIPT.

I then researched grids and thought of the layout more.  I found out that there are eight different grid structure methods.  A GRID is a system of vertical and horizontal diversions.  I then also learned that CONTENT BUILDS THE GRID for you. Matter ( content images etc) affects the grid.

I then looked at many different images of typography.  Type can have/be.......Personality, Space, Images within the type, Expressive, Simple, Emotions, Different Arrangements, Formats, Use of Colour, Break the Rules, Under lying message.

I also looked at the market and Laurence King books to see what and how they produce books that we buy.

I found out that type has a personality and is selected to enhance the message.

We was told to look into the vernacular of typography.  I found in a book that the vernacular is the everyday language spoken by a group of people that includes slang and regional phrasing.  It is the language of the street, no matter where the street is.  After researching I decided that the categories that I would use for this book is : Traditional, Formal and Expressive and I would show examples of in each category.

I then found images of each category and wrote next to each image why it belongs in this selected category.  I also looked at Modern memorable logos of today and explained why the font selected helps the visual language.

I also thought of my format for the book and decided that a small a5 portrait book would work best for my book, so it can be easily be placed into bags or even pockets.

I was starting to become confused with the groups I had chosen as some typography images could be placed into either categories.  So I then changed my categories to more broader ones such as Conceptional and Analytical approach, but same happened as before.

After going to my second tutorial I found out that we had to produce the images ourselves rather than showing images that have been made already.  We was told that we was getting confused on what exactly we needed to produce and agreed that the brief was vague and needed to be written so students can understand what exactly they have to do.

Having understood what exactly I have to do now I chose to do an introduction page, a contents page and two different styles of type.  They where Historical Typography and Sci-Fi Typography.  I chose fonts for each group and wrote words that relate to the title in them selected fonts ( these was my images for my book).

I then used InDesign to create layouts and body texts for my book.  I found out how different point sizes of text affect the block of text needed for my pages.